Brand Guidelines

The Surrendered CEO™

Primary Logo

Primary Logo Light

LIGHT BG

Primary Logo Dark

DARK BG

Primary Logo Gold

GOLD (ONE COLOR)

Horizontal Version

Use this compact version for navigation bars, email signatures, and tight horizontal spaces.

Horizontal Logo Light

HORIZONTAL — LIGHT

Horizontal Logo Dark

HORIZONTAL — DARK

Brand Mark / Icon

Icon Gold

GOLD

Icon Dark

DARK

Icon Charcoal Transparent

CHARCOAL (TRANSPARENT)

Icon Gold Transparent

GOLD (TRANSPARENT)

Color Palette

Gold#D4B981
Gold Dark#B8976A
Charcoal#2C2C2C
Dark Text#4A4A4A
Cream#FDF8F0

Typography

Headlines & Accents

Cinzel Decorative

Regular (400)

The quick brown fox jumps over the lazy dog.

Bold (700)

The quick brown fox jumps over the lazy dog.

Black (900)

The quick brown fox jumps over the lazy dog.

Body & Subheadings

Cormorant Garamond

Light (300)

The quick brown fox jumps over the lazy dog.

Regular (400)

The quick brown fox jumps over the lazy dog.

Italic (400)

The quick brown fox jumps over the lazy dog.

Usage Guidelines

Incorrect Usage

  • Do not stretch, distort, or rotate the logo.
  • Do not change the logo colors to anything outside the brand palette.
  • Do not place the logo on busy backgrounds without sufficient contrast.
  • Do not add drop shadows or other effects to the logo.